Start up,
Scale up,
Sell up.
S-Cubed help business owners, start up, scale up and eventually sell up. We offer expert business advisory services to help them navigate the business journey from start to finish, or at any point in between.
We are with you every step of the way, no matter where you are in your business growth cycle.
Why use S-Cubed?
We have over 300 years combined commercial SME experience and between us have been responsible for over 350 successful merger and acquisition transactions. These includes business exits, acquisitions, MBOs/MBIs and investment fund raising.
Through our business advisory services, we have not only helped scores of clients achieve their goals and objectives, a number of us have also successfully gone through business exits, acquisitions and capital raising in our own businesses. This means that we completely understand the challenges and decisions that need to be made to achieve success.
We are business owners, just like you!
Looking to buy
Looking to buy
Acquiring Businesses
An attractive alternative to rely on organic growth, that is, selling more of your products and services to the market, is acquiring businesses. It can “leapfrog” growth substantially overnight.Looking to scale
Looking to scale
Growing Businesses
Not only do we help business owners acquire new businesses we also work with them to help them grow organically. This is achieved in two ways, business mentoring and/or investment raising.Looking to sell
Looking to sell
Selling Businesses
There are only three basic exits in business, selling your business, winding up a business or candidly, dying in office! We focus purely on the first alternative.Looking to Buy
Acquiring businesses brings with it the opportunity to achieve economies of scale, cross selling and upselling opportunities. A well thought through and executed “buy and build” strategy can transform one single successful business into a much larger group of inter-related companies acting as one. In this instance, 1+1 can equal 3 if not 4 or more!
Through our expert business advisory services, we support clients in navigating this growth strategy effectively. One of our acquirer clients is currently on the acquisition trail. They turnover c£10m and employ 30 staff. Within a year, the goal is to acquire five other complementary fit businesses and establish sales revenues of £20m+ and a workforce of 80+ people.
Our client’s intention is to become the market dominant player in their sector. Their expectation is that this should provide their team, both old and new, with enhanced career and promotion prospects.
Once engaged, the process of us identifying target acquisitions, approaching them all, negotiating deals that work for both parties and completing all transactions takes a year. As part of our business advisory services, we can provide advice on what options are available for a suitable group structure, and will work closely with our client’s Accountants and Lawyers, to ensure it’s robust and tax efficient.
One key benefit of buying a business is that when the time comes for you to eventually sell, you will understand the mindset of an acquirer, having been on the other side of the table. You will know what a buyer is looking for, and conversely, what they are not looking for. This means that you can prepare your business for sale in the most attractive way.
If you would like to accelerate the growth of your business through acquisition, then get in touch now for a confidential chat.
Looking to scale
Growing a business in the “right” way is essential for future shareholder value. Too many businesses are owner reliant, client reliant, lack of robust financial reporting or have structural issues that make them unattractive to buyers. Through our business advisory services, we help businesses address these challenges and build a strong foundation for long-term success. Preparing your business for sale is essential to future value, even if it’s many years from now.
We always take the approach of making a business “sale ready”, even if there are no plans to sell up – you never know when your ideal buyer might contact you out of the blue to enquire if you would like to sell to them. They will not wait for you to get your house in order, they will simply move on to the next opportunity. This is why we have a dedicated Business Mentoring programme which is delivered either through a small group chat forum, or if preferred, on an individual basis. Either way, you will receive input, guidance and advice from someone who has been there and worn the proverbial t-shirt!
Investment fund raising for clients is another facet of how we support our clients through our business advisory services. Often, ambitious growth plans can use up valuable working capital and so attention turns to external funding, either debt or equity-based solutions. This requires careful thought. Business owners often focus too much on just securing funding, rather than considering which funding option is best, and most appropriate, for their business.
We not only provide the advice, but also approach lenders and/or investors from our extensive network, via our investment fund raising service. Part of that support to clients is creating a compelling investment deck, and putting our clients through their paces by coaching them on how to make the perfect pitch. You may be surprised how many business owners fall into the many pitfalls when presenting their business and the investment opportunity. The majority of investment pitches never succeed; but, with our help, guidance and support, you can avoid being disappointed.
In the run up to your first investment pitch, we can arrange a specific half-day training course delivered by a high profile actor from the world of TV and Film. This course is designed to:
- brush up and/or improve your presentation skills
- teach you how to respond in the moment
- show how you make a lasting and positive impression in a meeting
All the skills you need to make an impact in your investment pitch.
If you’re looking to scale up, to enhance shareholder value, and feel that you might need some help, please get in touch to arrange a confidential chat.
Looking to sell
Our Chairman, Rob Goddard, has been successfully selling client businesses since 2002. Several hundred completed deals, with a total transaction value more than £2bn. The average multiple achieved by Rob throughout his career is 9.3 times adjusted EBITDA, the highest being 26 times.
Where your business might sit within that range is something we can explore through our business advisory services. We take the time to understand your business and financial model, and examine your industry multiples. We will then provide a written report as to what your business might be worth from three different viewpoints. This will then provide you with an independent report and information for you to decide whether the timing is right to sell now or wait for a while until it reaches your aspirational price – what we refer to as your “magic number”.
Timing is everything with a business sale. Sadly, there are some business brokers and advisors out there that will tell you what you want to hear, not what you need to hear. They will take businesses to market that are not saleable, and certainly not at the price the owner is hoping for.
Our commitment to you is that we will provide you with an honest and candid appraisal of what your business is likely to be worth. If that falls short of your aspirations, we would be more than happy to work with you via our cohort-led business mentoring groups, or on a 121 basis with our Head of Mentoring, Philip de Lisle, as part of our business advisory services.
You don’t even need to have a business that is profitable for us to sell it. We have years of experience of selling companies that are distressed and/or in need of re-structuring, or sometimes new ownership. 70% of start ups never see their 10th anniversary, so this situation is not uncommon. The important thing is to act decisively in the best interest of staff, clients, creditors and then, of course, you and your fellow shareholders.
If you are curious as to what your business might be worth and what your options might be, get in touch now for a confidential chat.
Client Testimonials
























Upcoming Events
3 dates set for our regular SME workshops for 2025
11th April 2025
44 Great Cumberland Place, Marylebone, London, W1H 7BS
Meet the team

Rob Goddard
Executive Chairman
Rob is a seasoned entrepreneur and business growth expert with over 20 years of experience in buying, selling, and growing businesses. Since 2002, he has played a key role in more than 350 successful transactions, including MBOs/MBIs, capital raising, acquisitions, and exits across the UK, UAE, and the US.
Rob has not only helped clients achieve success but has also grown several businesses of his own from the ground up, securing external funding and executing two successful exits. One of his notable achievements includes turning a £350k loss into a £160k profit within 18 months after purchasing a business out of insolvency.
A true serial entrepreneur, Rob’s expertise is built on real-world experience rather than theoretical knowledge. He understands firsthand the challenges and critical decisions business owners face—having learned from both his triumphs and setbacks.
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Chris Jones
Managing Director
Chris has a 25 year career in IT and has taken businesses from start up to exit. As a board member of the UK’s largest Oracle practice, Chris went through a number of acquisitions and Private Equity events, taking the business from a £5m to a £75m valuation.
Having sat on both sides of the fence, Chris understands how to create value on exit, as well as what makes an attractive investment proposition.
Chris works as a board advisor for a number of cutting edge IT and professional service companies.
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Paul Edwards
Director
Paul creates step change improvement in businesses from a broad range of sectors, by aligning vision and team activity across a company, to ensure everyone plays their part in generating increases in new sales and operational effectiveness. With experience operating at C-level across various verticals and a particular interest in how technology and innovation can deliver true business benefit, he is often also asked to get involved in packaging sector solutions and advise on how to develop customer value propositions or go-to-market strategies.
His international corporate expertise, insights and business acumen are enhanced by his experience as an SME business mentor, freelance consultant for a number of start-ups and as a business owner himself. Paul knows how to generate substantial shareholder value within specified timeframes and under pressured conditions.
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John Surgenor
Financial Planning Director
John has worked in financial services for three decades and founded Barrington Hamilton in February 2009. He is a lifestyle financial planner and specialises in helping clients prepare for retirement by answering their “big” questions. He specialises in helping business owners with their Start Up / Scale Up / Sell Up journey.
John has been married to Lee since 2006 and has two adult children. Outside of work, he enjoys reading, especially history books, fly-fishing, gardening and supporting Leeds United. The family has two cute Jack-A-Poos, Archie and Winnie, and they love walking them at weekends.
What is a Lifestyle Financial Planner?
A Lifestyle Financial Planner is different from a financial adviser, as we take time to thoroughly understand your goals and keep you on track to achieve them as a:
Coach: making sure you get started and have a financial life plan
Navigator: continually guiding you through potentially difficult times
Protector: protecting your wealth by aiming to minimise tax and maximise the potential for wealth growth
We always tell you the truth; and often what you need to hear, rather than what you want to hear. Changing input is the only way to change the output.
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Darren Higgs
Marketing Director
Darren is an agency owner with over 30 years of immersing himself in a vast array of creative and marketing disciplines. He began as a commercial designer, creating and developing brand identities before expanding into print, web, and video production. Today, he’s at the forefront of digital marketing and transformation, crafting impactful, results-driven campaigns.
Darren acquired another agency in 2020, and transformed it from a creative output agency into a full-service marketing provider, recruiting key talent to drive this change and deliver phenomenal results for their clients.
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Philip de Lisle
Head of Mentoring
Since 2002, Philip has been a professional business mentor specialising in helping business owners grow their companies. He has also an experienced NED and Chair.
Prior to this, he was a serial entrepreneur for over 20 years, having founded 11 companies, exited 7 and bought a further 15. So he is well versed in the M&A (mergers and acquisitions) playbook. He has owned companies in such diverse sectors as the car industry, travel, advertising and PR, and IT – he is truly industry agnostic.
As a mentor, 80% of his clients have gone on to exit their companies, often with spectacular results. He has also mentored the CEOs of major international trade bodies and global business schools.
Philip has worked with, and has been mentor to, Rob Goddard since 2014.
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Parvez Iqbal
Associate Client Director
Parvez is an accomplished expert in financial project management, C-suite support advisory services, commercial accounting and business development having over 25 years of experience in these fields for both the corporate and the SME sector in a wide range of industries. His extensive commercial experience led him to the fascinating world of M&A and advisory work.
Parvez has a keen eye for detail and getting the best possible results in project-oriented environments where delivery and outcomes are key priorities. These attributes resonate poignantly within the Mergers and Acquisitions environment consistently for every client.
The M&A world is a dynamic professional landscape where no 2 days nor 2 clients are the same. Having gained exposure to the SME sector over many years and developed exceptional stakeholder management skills, Parvez is ideally equipped to advise clients on multiple strategic options open to them.
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Samir Kotecha
Business Development Manager
Samir has been working in telesales and marketing over 25 years. He has worked with SMEs, Blue Chips & UHNWI & HNWI.
He has operated in different sectors such as the following: hiring and selling of private and commercial jets, selling digital marketing to Rehab Clinics, and working B2B in communications for a blue-chip company.
He also has helped raising funds for HNWI, via private banks and a family office, based in Zurich. Samir has also helped some UHNWI acquire 4 & 5-star hotels in the UK, Europe & the USA.
Samir has a wide array of experience as he has built knowledge and expertise by going in a broad range of sectors.
Like any other person who has run his own business, Samir has had his successes and some failures. The learnings gained have helped him develop and goals in life. It is this, that drive Samir working for clients to help them achieve their goals and dreams, whether they are looking to sell, or acquire businesses and scale up.
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Kristina Dine
Head of Administration
Kristina keeps the systems and processes within the company smooth and “well-oiled”. She not only organises all our meetings (online and in-person) she also maintains our extensive databases.
Previously, she successfully owned and run a domiciliary care and language translation businesses for many years.
Originally from Albania, she came over to the UK in 2004. She is fluent in four languages, English, Greek, Italian and of course Albanian!
She is a mother of two, so not only runs our business with care, diligence and efficiency, she is a doting mother of twin girls.
No business should be without a Kristina!
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James Winkworth
Associate Client Director
James has hands on, personal experience of setting up, growing, buying, incorporating & then selling companies in the UK with sales to both UK and International buyers.
He has extensive knowledge of industrial manufacturing and processing industries.
The contacts & experiences he has made along his business path hold him in great stead to help you achieve your desired personal goals.
A proud husband, dad to 2 fantastic kids and a World Champion powerboat racer.
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Adam Cotton
Associate Client Director
Adam built, scaled, and successfully exited a business, so he understands the intense pressure, challenges, and rewards that come with growth. As the founder of an FCA-regulated forex and payments company, he navigated the complexities of scaling in a competitive industry, ultimately achieving a successful exit.
Now, is using that experience to help other business owners do the same. Adam thrives on challenges and brings a strategic, innovative approach to scaling businesses, crafting exit strategies that maximize value.
If you are seeking to prepare your business for sale and execute a highly successful and profitable exit, Adam will guide you through the process, from start to finish.
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Andrew Skipsey
Associate Client Director
Andrew has been a director, founder, fund-raiser and has completed exits. His last in 2021 with a healthy double-digit multiple in the telecoms sector. He has extensive B2B experience and provided comms solutions to all kinds of businesses giving him useful sector insights. Andrew can assist with initiatives to improve margins and multiples whilst on the pathway to be ready to sell. He is a former Royal Marine, LeJog Cyclist and appreciator of real ale and loves ski holidays with his family.
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Our Partners














Giving back
Life is more than just business success, it’s also about giving back into society and help those in need of help, support and care.
S-Cubed Advisory are honoured to support and promote two extremely worthwhile charities;

Elimtia Ltd
Eliminating dementia through prevention, founded by Tanya Franks, a well-known British Actress. Imagine a world free from Alzheimer’s disease and dementia, this is the primary goal of this non-profit organisation.

My Cancer My Choices
This charity offer free complementary therapies such as Acupuncture, Massage, Reflexology, Mindfulness and Yoga to people who have been given a diagnosis that has devastated their world.
My Cancer My Choices has been operating since 2015 and recently was awarded the King’s Award for Voluntary Service. An amazing achievement and testament to all the volunteers and staff that deliver over 1,500 treatment every year.
Further information
Books worth reading
*All profits go to charity
And if you prefer video rather than the written word, check out our Chairman’s YouTube channel
100+ videos to help any business owner, start up, scale up or sell up.